In 2014 What Was the Most Valuable Brand According to Brand Directory?
Best Global Brands 2021
Against a background of profound global economic, social and technological change, the 2021 Best Global Brands report recorded the largest make growth ever.
The combined value of the top 100 brands increased from $2,326,491 million in 2020 to $two,667,524 one thousand thousand in 2021, an overall increment of 15%.
The fastest growing, virtually valuable and meridian performing sector remains technology. The digital trends that accept underpinned potent growth in this sector show no sign of abating and the different professional and personal ways in which consumers rely on deject-based technology, artificial intelligence, streaming and subscription-based services eternalize this sector. Technology'south representation in the rankings reflects this; the top three brands, Apple, Amazon and Microsoft, make upward 62.3% of the total value of the top ten brands.
Welcome to Best Global Brands 2021
Brands as acts of leadership
Best Global Brands 2021: Trust always wins
All-time GLOBAL BRANDS 2021 LAUNCH EVENT Recap
Global Panel: Meaningful Brand Direction
With Allianz, Santander and Volkswagen
Global Panel: Concern Transformation
With Morgan Stanley, Royal Philips and Salesforce
APAC Panel: Purpose
With Kao and Yamaha Motor
Regional Perspectives
Simon Thun, CEO, Central and Eastern Europe
Interbrand – EMEA perspective
Simon Thun explores the challenges that lie on the horizon for EMEA brands. With climatic change, post-pandemic challenges and increased competition in non-European markets, Simon shows that brands must lead, act and innovate to stay ahead.
Holmfridur Hardardottir, Master Operations Officeholder
Interbrand – NA perspective
Holmfridur Hardardottir provides valuable insights into how successful brands are operating in Due north America. She highlights how successful brands are staying agile and competitive by expanding their portfolios with M&A's, transforming to go along upward with technology, and navigating new cultural trends.
Masahito Namiki, CEO, Japan
Interbrand – APAC perspective
Masahito Namiki analyses how successful brands in the APAC region are staying ahead. Explore his examples of leadership, relationships between stakeholders are and why the metaverse is the next borderland for successful brands.
Nasdaq CMO and Interbrand CEO Fireside Chat
Best
Global
Brands
2021
Biggest Risers
2021's tiptop risers shared stiff performances on three make strength factors: Participation, Agility and Direction. The technology giants Apple tree, Microsoft and Amazon continue to shine, making up the pinnacle ten alongside fast risers Salesforce and Adobe.
But the existent champion is Tesla, recording a near-tripling of its brand value resulting in a striking 26-point rise to 14th place. Tesla'southward meteoric rise was achieved with a ubiquitous social media presence that enhanced its brand values, consolidating its position as the world-leading Electric Vehicle manufacturer. It's core purpose, "to accelerate the world'southward transition to sustainable energy", clearly resonates with a growing, loyal consumer-base and demonstrates how successful brands woo consumers with a clear, coherent vision. Even with anecdotal reports of reliability bug, Tesla customers score high satisfaction, significantly in a higher place peers in this sector.
Another rapid riser is Salesforce, which demonstrated effective agility to diversify its acquisition and portfolio strategy and propel growth. Thanks to this, Salesforce is the fastest-growing enterprise software visitor globally, both for personal and professional person use. It's ambitious production-led growth strategy and innovation has expanded its user-base and community and has facilitated the connected rollout of software globally on several dimensions, including in Covid-19 relief efforts.
Apple, the globe's elevation brand for the 9th sequent year, continues to lead the mode in in direction ensuring that everyone in its arrangement is moving towards a clear, aggressive goal. It has diversified farther into health care, (with the Apple Watch now recording claret oxygen levels), subscription-services in amusement, information-storage and music, it has continued to stay close to customers and it continues to find stiff online retail solutions despite complications caused by the pandemic. Ultimately, Apple tree still demonstrates remarkable direction and a brand value that centres on providing the consumer a unproblematic, seamless experience, which reflects its pregnant 26% increase in brand value.
Best
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Expert Views
Inside the Best Global Brands
Five Questions with Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy
V Questions with Ann Lewnes, CMO and EVP, Corporate Strategy & Development, Adobe
V Questions with Serge Raffard, Group Strategy, Marketing, Distribution Officeholder at Allianz
Five Questions with Todd Allen, Global Vice President of Budweiser
Five Questions with Philipp Navratil, Senior Vice-President, Head of Coffee Strategic Business concern Unit, Nescafé
Q&A with Michael Müller, Managing director Global Brand Strategy, Customer Insights, Audi
Five Questions with Virginie Berçot, Global Make Manager, AXA
5 Questions with Robert Ader, Main Marketing Officer, Porsche AG
V Questions with Ann Legan, Vice President of Brand Marketing, Corona USA, Constellation Brands
Five Questions with Jim Jackson, Chief Marketing Officeholder, Hewlett Packard Enterprise
5 Questions with Catherine Tan Gillespie, Global Chief Marketing Officer, KFC
Five Questions with Rachel Waller, Vice President of Channel Innovation, Burberry
Best Global Brands 2021: Methodology
Using Social Listening to Observe Why Rising Brands Resonate with Niche Audiences
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Source: https://interbrand.com/best-brands/
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