How Do I Send Am Email to a Reviewer on Amazon

Why You Need Amazon Client Reviews

Online reviews are the modern media world-of-mouth; they're immensely powerful and tin can have a huge impact on how your business is perceived. A study last year found that:

• 79% of consumers trust online reviews as much as personal recommendations
• 85% of consumers say that they read online reviews for local businesses
• 73% of consumers say positive customer reviews make them trust a business more

When you wish upon five stars, it makes no difference who you are – your concern dreams come true! OK, in truth you lot'll demand a lot more than than wishing to obtain a great Amazon star count. In this post we'll talk about why Amazon customer reviews are important and the various ways yous tin can earn them (both legitimately and non-and then-legitimately).

What Amazon Customer Reviews Can Do For Yous

Amazon reviews serve a few different purposes. Reviews can:

• Push on-the-fence buyers into a purchase
• Convince consumers to purchase your production over alternatives
• Assure customers of quality
• Serve as word of mouth recommendations

Why Product Reviews Matter & the Human Hardwire

Studies take shown that word of mouth is the about powerful marketing tool – fifty-fifty in an online age, when a fellow man tells u.s. well-nigh something great, nosotros listen with open up ears. Although our lives are vastly different than our neanderthal ancestors, we aren't equally far removed as we think. We are still programmed to make choices based on the actions of others. There is safety in numbers with the herd mentality, so when nosotros see a lot of people recommending an item and proverb they Accept to have it, we tend to experience likewise.

As someone who frequents Slickdeals, a website that aggregates the daily online deals, I've witnessed myself and many others autumn victim to the herd mentality. Many airheaded purchasing decisions take been made all considering of a forum swarming with users saying, "in for three, what a peachy deal!" or "unbelievable price on these, they'll sell out quickly." This results in unnecessary, even down-right useless purchases – an issue that many on the site dub the SD bear on. The truth is that nosotros're programmed to deed quite sheepish.

Bah ram yous, sheep aren't so true (photo courtesy net_efekt)

When it Comes to Getting Amazon Reviews, the More the Merrier

Social proof is some powerful stuff, and the more than proof you lot take, the more strong it becomes. An detail rated as iv.v stars reviewed by 10 people won't sell too every bit an item rated equally 4 stars reviewed by 300 people. More reviews look meliorate, are more than disarming, and boost your visibility when someone searches for your product on Amazon.

Desire to drive even more traffic to your site? Check out our gratis guide!

How to Get Reviews on Amazon: 5 Tips

How do you go legitimate, 100% authentic habitation-grown Amazon consumer reviews? Hither'south how.

1. Provide a corking consumer experience. The majority of negative reviews involve consumers feeling misled most a product. Be honest nearly what you're selling and provide every bit much accurate, precise information about your production every bit possible to avert any defoliation or simulated expectations.

2. Send follow-up emails later an Amazon buy asking for feedback. Amazon asks for customer feedback following a buy, just it's a generic email with nothing special. Instead, send personalized review requests; ideally, you desire to send them presently afterwards they've received your product and so its awesomeness is notwithstanding fresh in their minds. You can even employ a site like FeedbackFive or Feedback Limited to automatically transport customized feedback asking emails. Brand information technology really easy for users to leave a review by including a link.

3. Request Amazon reviews via newsletter and social media. Chances are, the folks subscribed to your newsletter and your fans on Facebook already like you, so why non ask them for reviews? There's a decent chance they've already bought a product from you, and so they can provide legitimate, positive Amazon customer reviews. In our commodity virtually getting reviews on Yelp, we noted that Yelp discouraged directly soliciting reviews. Amazon, on the other paw, is much more lax.

4. Reach out to users who reviewed similar products. You tin can find users who accept reviewed products similar to yours (even your competitor'due south products) by visiting your product page, going to "Customers Who Bought This Item Also Bought" and "Customers Who Viewed This Item Too Viewed." These are your competitors, and you could practise well simply taking annotation of them and reading their reviews (paying attention to what they practice well and what they neglect at), and fifty-fifty checking out their website.

For the sake of our Amazon review-centered discussion, simply click for the "customer reviews" link and sort by newest reviews. Click the reviewer's proper noun for their details.  If they provide contact info connected with their profile, you're in luck! Send an email.  If simply a name shows upwardly, try contacting them on another social network like Twitter or Facebook.

5. Solicit the summit Amazon reviewers. Amazon holds a list of their top reviewers – a compilation of esteemed reviewers who are valued for their insightful and objective critiques. Many of these top Amazon reviewers too hold titles such as "Summit X Reviewer," or "Hall of Fame Reviewer," which are displayed alongside their reviews, making their reviews ultra-valuable.

We'll discuss how to notice these coveted super-star Amazon reviewers in our next section below.

How to Get Reviews from Superlative Amazon Reviewers

Snagging an assessment from one of these prize reviewers can hateful big things for your Amazon seller business relationship. These guys are the big mouth Billy basses of the Amazon earth, and we're going to show you how to reel them in.

Some of these Amazon reviewers make a living doing this – it'southward serious business, and some may exercise as many equally 100 reviews a calendar month. Exist prepared to offer your product for free in exchange for a review – depending on your product, this could be a pricey expenditure, so you'll have to determine if this is a strategy y'all can afford.

1. Observe the top reviewers. Outset nosotros'll scour the Amazon listing of Top Reviewers. Yous'll see the page is divided into Peak Reviewer Rankings and Hall of Fame Reviewers. Hall of Fame holds the long-fourth dimension legacy reviewers, while the Meridian Review Rankings shows the best Amazon contributors at the electric current moment. Hall of Fame shows the reviewers' title badges and accolades, although you lot can go this same info mousing over names in the Superlative Reviewers section.

2. Search for relevant tags. Mousing over names in either department volition bring upward the reviewer'southward nigh used tags. Your goal will exist to find tiptop reviewers who have used tags related to product or industry in the past, making them a perfect target.

3. Keep track of contacts. Next you'll want to compile a contact listing. Prepare to be excel-ent as you'll want to continue all this info in a peachy and tidy spreadsheet.

4. Fish around for emails. Many popular reviewers will have their electronic mail addresses on their profile folio. If you don't see an email address, you'll take to try reaching out via social media (Twitter, Facebook, etc.)

5. Reach out with a thoughtful e-mail. Fourth dimension to plead your case, so put on those puppy-dog eyes! Explain to the target that you found their review on Amazon and that you'd like to send them a product you believe they might be interested in. Don't send out one soulless generic mass email – personalize the message showing that yous've read upward on the reviewer and seen their past reviews. Maybe comment on one review you constitute specially illuminating or clever. Personalizing your letters greatly improves your chances of getting a respond, then exist sure to implement some considerate correspondence.

Tell them that you're hoping for an honest review of the product, although no obligation is required. Many won't respond to your email, and probably only effectually one-half will review the product yous send, merely that's the name of the game. Yes, it'southward risky. But if your production is awesome and you know it can earn keen reviews, a few 5 star ratings from these top Amazon reviewers volition be HUGE.

6. Say thank you! One of my all fourth dimension favorite books, How to Win Friends and Influence People (I swear, I'm not a self-aid junkie, this is an eccentricity in my library), notes that all people crave sincere appreciation. Exist certain to follow-up and thank the top Amazon reviewers for their thoughtful review – with sincerity of course!

Getting Amazon reviews from Amazon's cream-of-the-crop critics isn't piece of cake, merely it'll pay off in the finish when you lot're rolling in golden stars.

Rainbow Brite knows all about star power

A Unlike Approach: Fake Reviews

Amazon is doing their best to combat false reviews, but honestly, they aren't doing a ton. In a manner we're dealing with the same blackness vs. white hat trouble of whether or not y'all should purchase Twitter followers, which is a tremendously controversial topic.

I believe it'due south best to give readers the full low down and let yous determine for yourself which kind of chapeau you'd like to wear.

Every bit e'er, fake reviews can be obtained if you lot've got the gut of a gambler. For falsified Amazon consumer reviews, y'all tin can check out…

• Fiverr. Fiverr is such a weird melting pot of shady baroque offerings. The black market of net advertising, you lot tin can observe just most anything for inexpensive on Fiverr, including bogus Amazon reviews.

• BuyAmazonReviews.com. Aye, it is real – you can buy Amazon reviews. Information technology is trustworthy? Ehh… user discretion is most certainly advised.

Yep, you volition go in problem if you're establish out – heck, you might get your entire Amazon account suspended. But great risk, dandy reward, you know the drill, so it's your call Saul.

How to Handle Bad Amazon Reviews

It's tough making your living online – the spider web has a way of bringing out the worst in people every bit many users hide nether the net's veil of anonymity to spread slander they'd never dream of voicing IRL. Information technology's not a matter of if you'll ever get a bad review – information technology's just a affair of when.

Prepare for the worst. You lot'll get bad reviews. Peradventure even really terrible ones. Criticisms may be indelicate, undeserved, or fifty-fifty downright cruel, and there's no internet police who will come around and slap those naughty complainers on the wrists. That means it's up to y'all to handle the situation. We advise that yous…

Take a cool down. Negative reviews can sting, which is why your first step upon receiving a negative Amazon customer review should be to simply step back. Take a twenty-four hours or even several to absurd down and so assess the state of affairs with a articulate mind. Is there any merit to the review? Maybe this is a clue to how you lot tin improve your product. Is information technology a pure emotional tirade? Other uses can sense a baseless bluster, then while your star ratings may be afflicted, users who accept the time to read your 1-star reviews may run across the senselessness of a bad review. If the review is blatantly emotional, these cool downward days may exist as benign for yous every bit for the reviewer – they may exist able to realize their before review was unreasonable and be open to editing it.

Approach with extreme caution. The adjacent step is deciding whether or not to respond to a piece of negative feedback. Here'south where things get catchy, considering the state of affairs can change depending on whether you are an Amazon reseller dealing with negative seller feedback, or whether the trouble is a negative production review.

• For Amazon Resellers: First examine the bug the buyer had – tin can the problem exist remedied? Consider offering refund or replacement. Buyers can remove feedback for upward to 60 days after a review is posted, and so at that place'south ordinarily a chance of redemption.
• For Bad Amazon Product Reviews: Responding publically may add further damage, particularly if others take the side of the reviewer. Look frontward to burying this negative review with new positive ones. Amazon will remove a review in specific cases like those involving privacy violations or obscene linguistic communication, but these situations aren't common.

Enjoy Those 5-Star Reviews!

We've done our best to provide you with the Amazon aptitude necessary to bring in swell Amazon reviews. Practise you lot have additional Amazon advice? Share it in the annotate section!

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Source: https://www.wordstream.com/blog/ws/2014/04/10/amazon-reviews

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